Kevin Roberts do you just drink brands?

Saturday came with a lot of catch-ups with ex Lion Nathan friends such as Dennis Pickup, Peter Keane, Steve Smith, Fraser Holland and other Steinlager advocates. Steinlager, New Zealand’s finest beer, has been revamped brilliantly with a new flanker called Steinlager Pure. It comes in very modern packaging, with no additives or preservatives, and beautifully captures New Zealand’s pure green global positioning. For those of us brought up on Steinlager, it has suffered over the years from its reputation for delivering the most potent of hangovers. When I worked for the company, our brewers always told me this was not justified and had more to do with the quantity consumed! Steinlager Pure, however, really attacks this issue head-on and in a positive way. It is a terrific piece of positioning. Unfortunately, Sod’s Law kicked in and I wasn’t wasn’t able to taste it as the product didn’t arrive in time for the Wellington test. They did have some in the Air New Zealand Koru Club Lounge on the way home, but 8:30am on a Sunday morning was too much for even for me.

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