New beer aimed at the anti-politically correct
The flamboyant boss of a newly purchased West Coast brewery is aiming at a lucrative national market that sees around 350 million litres drunk each year.
Paddy Sweeny says the “Genuine Coast” brew is pitched at those who cannot swallow political correctness.
Watch the video from TV3
Paddy Sweeny says the “Genuine Coast” brew is pitched at those who cannot swallow political correctness.
Watch the video from TV3
Labels: paddy sweeny
posted by Unknown at 8:08 am
2 Comments:
Yep - looks like average beer, average reporting, average publicity...
At least he wasn't promoting his beer with girls in bikinis! Bikinis, an umbrella and gumboots, I guess it would be, if you really want to 100% West Coast.
"if you really want to 100% West Coast"
then don't forget the sandflies ..
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