Saturday, June 02, 2007

What's in a name?

Here's something worth a read this week:

In his monthly Caital Times beer post, Geoff Griggs addresses the age old consumer problem. Corproate lies.

"The prevalence of misunderstanding", Geoff states, "is exacerbated by our largest brewers who have a penchant for labelling their beers incorrectly."

I couldn't agree more. And it's not a problem limited to New Zealand, big brewers, or the even beer industry alone.

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