Monday, November 16, 2009

Beerly Writing - The Wellingtonian: Craft beer defies the recession

My latest column in the Wellingtonian covers the state of the beer market in New Zaland and Tuatara's debut on the Deloitte Fast 50 list. It is titled "Craft beer defies the recession":
Brewers are, in general, remarkable people. Given only toasted barley, the flowers of a vine, clean water and a single-cell organism which usually makes bread, they can manufacture delicious, quenching beers. Confronted with those same ingredients, most normal people could only produce a slushy muesli which smelt like a barnyard and tasted of a teenagers sock drawer. Or worse – Victoria Bitter.

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1 Comments:

Anonymous Anonymous said...

They can raise alcohol tax a million fold but the craft brewer will always survive because alcohol is not the main ingredient.

R.Gilligan Hamilton

10:00 pm, November 16, 2009  

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