The 'real' craft beer
[could the New Zealand craft beer industry be starting to show signs of this?]
Call it The Little Engine That Could. Or The Mouse That Roared. It's the American craft beer industry, which keeps chugging along each year at a healthier clip than bigger players. Look at the numbers. While mainstream beer has been stagnant for several years, the craft beer segment has been growing steadily -- by 7.2 percent in 2004, 9 percent in 2005 and -- just announced -- 11.7 percent last year.
Granted, the craft beer category is growing on a very small base (under 5 percent of all beer consumed in this country) while the big guys are losing a small amount on a very big base (everything else we drink except imports). But growth like this has the whole industry paying attention.
Full Story
Call it The Little Engine That Could. Or The Mouse That Roared. It's the American craft beer industry, which keeps chugging along each year at a healthier clip than bigger players. Look at the numbers. While mainstream beer has been stagnant for several years, the craft beer segment has been growing steadily -- by 7.2 percent in 2004, 9 percent in 2005 and -- just announced -- 11.7 percent last year.
Granted, the craft beer category is growing on a very small base (under 5 percent of all beer consumed in this country) while the big guys are losing a small amount on a very big base (everything else we drink except imports). But growth like this has the whole industry paying attention.
Full Story
posted by Unknown at 8:55 am
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