How can a company own a style?
Wine lovers, ask yourself how you would feel if there was only one brand of sauvignon blanc allowed to be sold in New Zealand.
What if one winery was allowed to trademark a varietal name and, in so doing, prevent anyone else from using it?
You might think it's unbelievable, but it's precisely what's happened in the case of a beer style. DB Breweries, producer of the Monteith's range of beers, has been granted a trademark on the name Radler and is now preventing other brewers from using it.
Full Story
What if one winery was allowed to trademark a varietal name and, in so doing, prevent anyone else from using it?
You might think it's unbelievable, but it's precisely what's happened in the case of a beer style. DB Breweries, producer of the Monteith's range of beers, has been granted a trademark on the name Radler and is now preventing other brewers from using it.
Full Story
Labels: beer, db, monteith's, new zealand, radler, style, trademark
posted by Unknown at 9:30 am
0 Comments:
Post a Comment
<< Home