Australians Prefer Healthy, Eco-Friendly Liquor
Over the next two years, Australians’ liquor preferences are expected to change dramatically – with a new “healthy for me, the planet, uncomplicated and authentic” drinks trend emerging, a Nielsen survey released Thursday found.
“Consumers are demanding more sparkling and Sauvignon Blanc wines, craft beers, and beverages claiming low carbon emissions,” Michael Walton, Executive Director Liquor Services, Pacific, Nielsen, noted.
Nielsen’s survey also found that while Australian consumers are increasingly skeptical about traditional advertising, many are increasingly won over by word of mouth endorsements.
By 2010, retail sales in the Australian packaged liquor market are expected to increase by NZ$1.65 billion, according to Nielsen.
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“Consumers are demanding more sparkling and Sauvignon Blanc wines, craft beers, and beverages claiming low carbon emissions,” Michael Walton, Executive Director Liquor Services, Pacific, Nielsen, noted.
Nielsen’s survey also found that while Australian consumers are increasingly skeptical about traditional advertising, many are increasingly won over by word of mouth endorsements.
By 2010, retail sales in the Australian packaged liquor market are expected to increase by NZ$1.65 billion, according to Nielsen.
Full Story (.pdf)
posted by Unknown at 8:56 am
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