IPA - Yeah Right
Well it's been talked about and joked about for as long as we have had the billboards. Now finally we have the image.
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Labels: Tui
posted by Unknown at 3:11 pm
Wednesday, May 02, 2007
Well it's been talked about and joked about for as long as we have had the billboards. Now finally we have the image.
RateBeer.com
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3 Comments:
Yeah.... what exactly is it? I presume it's a bottom fermented lager like all other mainstream beers: Speight's, Lion Red, etc. & coloured up with a wee bit o' caramel??
Where did the India Pale Ale claim originate from? One could say its highly misleading.....
I had always though the "East" in "East India Pale Ale" was their in-joke. A subtle ironic ploy to help them sleep at night. Tui dark is labelled "West India Pale Ale", further confirmation of their toungue in cheek approach to labelling.
I guess they could label it after any style and it would do that style a dis-service, but being a fan of real IPA's that image tickles my funny bone.
i think that it has only been recently that the marketing dept have had any sense of humor or irony when it comes to there brand.
Historically I don't think anyone gave a crap or even knew what beer styles where.
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