Lion Nathan to market and distribute Budweiser® and Staropramen® in New Zealand
Lion Nathan today announced that it had entered into an agreement with Anheuser-Busch InBev to distribute and market the Budweiser® group of brands in Australia and New Zealand towards the end of the year.
Czech beer Staropramen® will also join Lion Nathan New Zealand’s portfolio of international premium beers, which currently includes Corona®, Stella Artois®, Kirin® and Beck’s®.
The long term agreement builds on the existing relationship between Lion Nathan and Anheuser-Busch InBev.
“We are pleased to be adding Staropramen® and the Budweiser® group of brands to our strong portfolio of international premium beers,” said Peter Kean, Managing Director, Lion Nathan New Zealand.
“These are fantastic brands with great heritage. The premium segment is in growth as drinkers trade up in quality. We look forward to working with Anheuser-Busch InBev to grow Staropramen® and Budweiser® in New Zealand,” said Peter.
“Lion Nathan has been a trusted partner to our business for more than 20 years,” said Ian Stephens, Vice President, Anheuser-Busch InBev International. “The company has a proven track record in building premium brands through an understanding of premium drinkers, engagement with customers and innovative marketing and in-market execution.”
Czech beer Staropramen® will also join Lion Nathan New Zealand’s portfolio of international premium beers, which currently includes Corona®, Stella Artois®, Kirin® and Beck’s®.
The long term agreement builds on the existing relationship between Lion Nathan and Anheuser-Busch InBev.
“We are pleased to be adding Staropramen® and the Budweiser® group of brands to our strong portfolio of international premium beers,” said Peter Kean, Managing Director, Lion Nathan New Zealand.
“These are fantastic brands with great heritage. The premium segment is in growth as drinkers trade up in quality. We look forward to working with Anheuser-Busch InBev to grow Staropramen® and Budweiser® in New Zealand,” said Peter.
“Lion Nathan has been a trusted partner to our business for more than 20 years,” said Ian Stephens, Vice President, Anheuser-Busch InBev International. “The company has a proven track record in building premium brands through an understanding of premium drinkers, engagement with customers and innovative marketing and in-market execution.”
Labels: Anheuser-Busch, budweiser, lion nathan, peter kean, staropramen
posted by Unknown at 2:04 pm
4 Comments:
I hope they do the Staropramen Dark too, rather than just the generic golden lager. I quite like that one.
Why don't the big boys bring in something interesting though? Don't we have enough boring lagers? Won't it only split loyalty to their existing products?
Staropramen was the least interesting of the lagers available on tap in Prague - but then it had some competition from real Pilseners [Pilsener Urquel, Budvar (the real Budweiser)]. Of the two beers Staropramen Dark was easily the more interesting.
Since when has american Budweiser qualified as a premium product? Give me water any day!
Staropramen = gaaah.
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