Shoppers sticking to quality, says survey
A survey by brewer James Squire has found that only 9 per cent of respondents are seeking out cheaper food and beverages.
The survey findings suggest that the emphasis on quality is not restricted to food. "Even during a time of national fiscal restraint, Australians view premium beer and wine as an affordable luxury and will still opt for premium alcohol brands. James Squire has in fact seen a rise in the number of craft beer drinkers, with a 12.9 per cent increase in sales for the sector in comparison to last year," the survey noted.
Full Story
The survey findings suggest that the emphasis on quality is not restricted to food. "Even during a time of national fiscal restraint, Australians view premium beer and wine as an affordable luxury and will still opt for premium alcohol brands. James Squire has in fact seen a rise in the number of craft beer drinkers, with a 12.9 per cent increase in sales for the sector in comparison to last year," the survey noted.
Full Story
Labels: james squire
0 Comments:
Post a Comment
<< Home