Monday, March 03, 2008

Mac’s Top Notch

This week sees the launch of a new limited release beer from the Mac’s range of great beers: Mac’s Top Notch, a mid-strength bitter style beer with great character and fantastic drinkability.

Inspired by English style bitters, Mac’s Top Notch is premium in flavour with a great malt and hop balance. The inclusion of large amounts of vienna, and crystal wheat malts ensure this beer has plenty of malt depth, aroma and flavour, as well as creating a pleasant amber/brown hue. The hop aroma comes from the use of Riwaka hops only, typically producing a big passion fruit hit, the malt sugars in Top Notch have been fermented with an American ale yeast, producing a whole other dimension of fruit characters.

Full Press Release

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3 Comments:

Blogger Barry Hannah said...

"premium in flavour" - argh!! exactly what does that mean?!
Also, "fermented with an American ale yeast, producing a whole other dimension of fruit characters" - I thought the overwhelming characteristic of American ale yeasts was their clean ester profile?!
When are they going to give up this meaningless marketing spin and let the brewers themselves describe their beer accurately.

That said, it sounds like my kind of beer, I think I'll have one for lunch.

11:37 am, March 03, 2008  
Anonymous Anonymous said...

Barry, what was it like?

5:31 pm, March 03, 2008  
Anonymous Anonymous said...

So, Vienna malt, nz hops, american yeast. Exactly how does this manage to get close to it's "inspiration"? Marketing of beer has hit new lows in the last 12 months (Montieths Winter "Ale" anyone?)

8:32 pm, March 03, 2008  

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