UK lager has had its day
UK consumers will drink on average 11 litres or 19 pints less of the product by 2012.
The new findings will make difficult reading for the country's brewers, who may face the possibility of having to enter new markets to ensure future profitability in their operations.
"The traditional lager lout, with his beer belly and pint in hand, maybe becoming a rarer breed here in the UK, as the lager market has well and truly lost its head,"
"As people are much more aware of the wide choice available, drinkers now realise that there is more to life than just a pint of lager,"
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The new findings will make difficult reading for the country's brewers, who may face the possibility of having to enter new markets to ensure future profitability in their operations.
"The traditional lager lout, with his beer belly and pint in hand, maybe becoming a rarer breed here in the UK, as the lager market has well and truly lost its head,"
"As people are much more aware of the wide choice available, drinkers now realise that there is more to life than just a pint of lager,"
Full Story
posted by Unknown at 8:55 am
3 Comments:
This is good news! I haven't drank UK "Lager" in years and tend to stick to craft brewed beer, why have beefburgers when you can have steak! It's odd that there wasn't much about craft beers in the original article.
It occurred to me that I have never had a pint of "real" handpulled lager aside from an interesting black lager years ago. I may have to have a bash at brewing one this winter.
Keep up the good work
The next story should be how the barrel makers will be in for a tough time then - or how can New Zealand fill their Rose void ?
Interesting assertion at the end of the piece
" not least for lager which has always been best served down the pub with the lads," Child added.
Lager is a type of beer that by tradition is stored in barrels before being served. "
You get the feeling that the auther thinks that lager is the indiginous english drink.
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