Tuesday, May 02, 2006

Beyond the southern man



" Steve Nally says there's a fine line between what "beer geeks" like him want and what the general public has a taste for – and he wants to satisfy both.

In his experience, young people had a taste for "sweet and fatty" beers while older beer drinkers look for dryness and bitterness.

New Zealanders were becoming more discerning and inquisitive about what they drink but 90 percent of beer was still mass produced, big brewery, brown "fizzy" beer.

Even Mac's Brewery, for all its dabbling into limited releases, was still a big brewery predominantly producing middle of the road "dumbed down" beers, he says.

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