Amstel Light setting its sights on 50%
" Amstel Light is continuing its march upwards with latest figures showing the brandÂs share of the light beer market to be at a staggering 46.9 %, up 6.6% from June 05. "
Full Press Release
[Total beer market around 320 million litres, light beer category is around 1.5% of the total market - 4.8 million litres. Hence this gives Amstel Light 2.25 million litres (up 150,000 litres)]
[Please post a comment if you have more accurate figures]
Full Press Release
[Total beer market around 320 million litres, light beer category is around 1.5% of the total market - 4.8 million litres. Hence this gives Amstel Light 2.25 million litres (up 150,000 litres)]
[Please post a comment if you have more accurate figures]
posted by Unknown at 12:11 pm
3 Comments:
so this means Steinlager Premium Light is losing out to Amstel Light?
If the light ber market isn't growing, then I guess it must be.
Another case of Lion allowing an import to supplant New Zealand brands (isn't Stella outpacing Steinlager ?)
Are we losing our beer identity ?
In the case of such boring beers does it really matter?
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